Designing systems that don’t fall apart in the real world

Product Design Lead building AI-powered fintech platforms across identity, fraud and risk — with a background in brand and visual design.
Product design lead at FrankieOne · ex-Head of Design at MoneySmart
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Trained in classical painting. Now designing complex systems.Trained in classical painting. Now designing complex systems.

How I design and scale products

Fintech | B2B SaaS | AI | Design systems
From consumer products at MoneySmart to complex B2B systems at FrankieOne, I design products that scale across users, workflows and real-world constraints.
FRANKIEONE

Systemic redesign

Portal redesign — from single workflows to lifecycle-based risk systems
Reframing entity status and workflow logic to support real-world complexity across onboarding and monitoring.
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FRANKIEONE

Product depth & scaling

Transaction monitoring — designing for real operational use
Built and shipped a complex activity and alert review system used by operators to detect and resolve risk.
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FRANKIEONE

AI in product design

AI-assisted compliance — copilots, automation and human-in-the-loop systems
Exploring how AI can support investigation, workflow creation and decision-making in compliance environments.
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MONEYSMART

Leading product and design transformation

Modernised legacy product experiences, introduced scalable design practices, and led end-to-end design across product and brand.
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How I think about design

I design systems where:
  • Workflows are non-linear
  • Decisions have downstream consequences
  • Edge cases matter as much as primary flows
My focus is on making these systems legible, scalable and usable in real-world conditions. This doesn't change in the world of AI, where discovering the right problem to solve is still key to my design process.
My thoughts on AI in design

Visual and brand work

Brand & product experience | Creative direction
My background in visual design and brand systems shapes how I design products—bringing clarity, cohesion and strong visual hierarchy to complex experiences.
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