Hello there!

I’m an experienced creative leader and designer with a diverse background in various design disciplines.

Design is not limited by industry or specializations. Design is about communicating clearly and simply in forms that work in the right context.

I've had a broad and in-depth journey through multiple fields of design, starting in 2008 as a Stopmotion animator. Over the next 10 years, I designed everything from books, games, theme parks, brands, investor decks, content and a 15m glass wall etching in Gardens by the Bay, Singapore. I'm also a classical oil painter who's sold paintings and done commissions.

In my last 4 years as a design leader in MoneySmart, I've grown to design strategies, visual design languages, design organizations, mentored designers in multiple fields and ventured into Product experience design.
See CV
Sara Chong, Designer
HOW I WORK

Communication Design makes it happen.

It doesn't matter how creative or visionary your idea or strategy is if you can't communicate.

‍My strength is in designing how ideas spread and grow consistently across strategy, brand, product, operations and culture.

Watch my talk below for LazResearch, by Lazada if you'd like to hear how I've applied this.