Hello there!

I’m a product design leader focused on making complex systems usable.
At FrankieOne, I’ve led the end-to-end Portal experience across KYC, KYB, fraud and transaction monitoring—turning fragmented regulatory workflows into clear, scalable operator experiences.

I work at the intersection of product, systems and behaviour—designing architectures that hold up under real-world complexity, not just ideal scenarios.

My background spans visual, brand and product design, from animation and illustration to large-scale installations and design systems.

That breadth shapes how I approach product design today.I care about craft—but I care more about clarity, scalability, and building systems that actually work in practice.
Sara Chong, Designer
HOW I WORK

Communication Design makes it happen.

It doesn't matter how creative or visionary your idea or strategy is if you can't communicate.

My strength is in designing how ideas spread and grow consistently across strategy, brand, product, operations and culture.

Watch my talk below for LazResearch, by Lazada if you'd like to hear how I've applied this.