Sara Chong Designs

DIY Renovation Platform

Homeez is a platform that offers end-to-end, digital DIY renovation services in Singapore. It supports homeowners with AI-assisted interior design planning tools, and connects them directly to suppliers in their renovation process.

Homeez Explained in 1 minute

The first piece of work requested was a simple video that explained what Homeez does. I created the visual style, illustrations, animated and sourced a VO talent to pull it together. Thankfully, the folk at Homeez were pleased enough to request an expansion of this visual style to the rest of the site.

The Homeez Storytelling style

The dream of building your own home

I drew stylistic inspiration from the mid-century modern dream, much like the world of Hanna Babera cartoons like The Jetsons. I then modernized the style to match current geometric-design trends for digital scalability and design efficiency.

A style that continues to expand with their own designers

Due to my heavy workload at MoneySmart, I was unable to support their team beyond this point. It makes me really glad to see that their team has expanded on the style through new illustrations and motion design with their own design team.